Diploma in Marketing & Management

Introduction
Marketing is the process of identifying, anticipating, and satisfying customer needs profitably. It involves researching, promoting, selling, and distributing products or services to the right audience.

Key Aspects of Marketing:

• Understanding Customer Needs (Market Research)

• Creating Value (Product/Service Development)

• Promotion & Branding (Advertising, Social Media, PR)

• Distribution & Sales (Channels like online, retail, direct sales)

• Customer Relationship Management (CRM)

Types of Marketing:

• Digital Marketing (SEO, Social Media, Email)

• Content Marketing (Blogs, Videos, Whitepapers)

• B2B (Business-to-Business) & B2C (Business-to-Consumer)

• Influencer & Guerrilla Marketing

Entry Requirements:

Bachelor’s degree from a recognized university/ institute in any discipline with at least 45% marks or CGPA 2.00 out of 4.

However, candidates having less than 45% marks will be eligible for admission after successful completion of “Zero semester”.

Program Objectives

• To provide the students a basic knowhow of the contemporary Marketing and businesses
• To enable the students face the challenges of modern markets